Google will Downgrade your Website Rank if using Popup Ads

Website are now used commonly for all the purpose including delivering information or even for promotion or any thing. We all are accessing lots of website in all the time too. But the most disturbing thing we are facing is the annoying ads in the website. However Ads are displayed in most of the websites, some website may disturb us showing more ads than the content. Now, Google came with a statement that, they are going to downgrade the page ranking of those website which is showing annoying ads like pop-up ads and interstitials etc.

(Also see: Android 7.0 Nougat Got Officially Released and Starts Rolling Out)

In the latest blog, google says that “Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

(Also see: Find Call Settings Option in Android 6.0 Marshmallow)

In details, it says that those website which are showing ads that force users to close those ads/popups to view the content will come under this category. Its often that some website will show a popup or full screen ads in the beginning, user needs to close the ads to view the content, again, if the user goes to another page, the same thing will repeated. This type of activity will not be considered as a good practice anymore. Mostly, if the screen of the smartphone is small, people may find difficulty in even closing those ads.

Type of ads comes under new rule


However, there are some exceptions to new rule as well

  • If some pop-up requests cookies or legally verify age, then that is not be considered as an advertisements and won’t be blocked
  • Some websites will create login request and signup via popup, that will not be considered as ads
  • Some banners that do not cover the whole screen, in fact cover it partially and the content is still accessible to the readers

(Also see: Nokia Coming Back with Android 7.0 Nougat Powered Handset)

Type of ads excepted from new rule


It is reported that the new rule will also affect the search index of the website too, if its violates the rules. Google also announced that, they are going to remove the ‘Mobile Friendly’ label in the search index, however, the algorithm will check if the site is mobile friendly or not.

Leave a Comment