How to create an attractive brochure online? So many designers worldwide have posed this query. An online brochure is a piece of marketing collateral in the form of a page or document that details your business, services, goods, etc. Usually, designers make it to draw in potential buyers.
However, online brochures give you a terrific opportunity to market your brand and boost sales, whether they take the shape of a web page, landing page, or sales letter. They also enable you to broaden your customer base and connect with new clients.
Tips to Design an Attractive Brochure Online
A brochure is a marketing tool usually designed to be read on a computer screen rather than printed. A clear call to action on an effective brochure will catch your visitor’s eye, making them aware of your brand and helping you generate more leads. You can use it to reach a large audience, generate more leads, and promote your products and services.
After looking at the benefits, it is easy to see why your brochure should be attractive enough to make an impression and clear enough to convey the right information about your product or service. So, let’s dig in to find valuable tips for creating an attractive brochure online.
Decide on a theme & keep that simple
The first step in creating an attractive brochure online is to select a website theme. There are numerous themes available, each with advantages and disadvantages. A good theme is easy to use and attractive on any device. In addition, you want something that appears professional and tidy.
You are not supposed to go overboard with the graphics. Check that everything is legible and understandable. Use as few fonts as possible and make sure the text is readable.
Use the appropriate color scheme
After the above step, one should choose a color scheme that complements one another. Avoid the colors that contradict. It is a good thumb rule to use complementary colors. Complementary colors are those that are opposite each other on the color wheel. For example, if you have two reds, they will be orange and purple. If you had two greens, they would be yellow and blue.
Also, ensure that your font size, layout, and color scheme remain consistent throughout your brochure.
Write content
After you’ve decided on a theme and a color scheme, it’s time to write some content! Begin by writing about what you do and how you assist others.
Then, include information about your products and services. Finally, contain links to your website and social media pages. Make sure there is enough space between paragraphs so it does not look cluttered. Also, avoid using too much white space.
Add images
Pictures are crucial to making the brochure stand out because they help people remember what you’re saying and keep their attention for longer. Use images to let the target audience draw attention to specific areas of your website and make it easier for visitors to navigate. Images can also contribute to a sense of professionalism.
Stay up-to-date
It’s always a good idea to keep up with new trends and technology. New features and enhancements can significantly boost the credibility of your brochure. It will also make your brochure look more informative and distinguishable from your competitors’ brochures.
Add a call-to-action button
A call-to-action (CTA) button prompts users to take action. These buttons aid in directing visitors to specific areas of your website. Buttons can be anything from a signup form to a download link.
Include a logo
Your logo serves as the face of your company. It makes visitors recognize your brand and helps them remember who you are. A good logo will attract attention and quickly convey your company’s message.
Tools to Design an Attractive Online Brochure
With such an overwhelming amount of online brochures available today, it’s easy for your online brochures to get lost among the crowd. However, you can create an attention-grabbing online brochure to stand apart with the right tools and service. Here are the five tools that help you create a professional brochure online that will help you generate leads.
Adobe InDesign
Adobe InDesign is beneficial and powerful for creating visually appealing brochures. You can design stunning layouts and incorporate images, text, and video. In addition, numerous templates are available to help you make your brochure stand out.
Photoshop
Photoshop allows you to edit photos and videos using various tools. These tools let you retouch, repair, and adjust images. You can also add special effects, change colors, adjust brightness, apply filters and even create collages. In addition, you can use adjustment layers, healing brushes, and masks to fix problems. You can also use filters to enhance your photos.
Canva
Canva is a free-to-use website where you can design social media posts, websites, flyers, business cards, and other materials. Colors, fonts, shapes, and layout are all easily customizable. In this tool, users can use templates to create graphics and images. Users can also upload photos to the canvas or draw directly on it. In addition, Canva provides various tools to assist users in creating their graphics.
Lucidpress
Lucidpress is a web-based application that allows you to create high-quality brochures and flyers by dragging and dropping elements. The tool has a simple interface and navigation.
You don’t need to be a designer or know HTML to start. Simply upload your images and text and begin creating. The software provides a variety of templates, fonts, and colors to choose from, allowing you to customize your brochure completely.
Vistaprint
Another effective tool for creating brochures online is Vistaprint. It provides several templates from which to choose. The templates are available in various sizes, shapes, and colors to assist you in creating a customized brochure that allows you to promote your brand to the target audience. There are even ready-to-print templates available.
Wrapping Up
If you want to create an impressive online brochure, a good place to start is with a responsive, clear, and concise brochure. This way, your brand will be recognized by online visitors, and you can effectively deliver your message. Contact us today to get more information about creating an appealing online brochure.
