The Role of Artificial Intelligence in Transforming Business

The technology behind machine learning and artificial intelligence (AI) is intriguing. But what’s more fascinating is how the algorithms and applications of AI are forcing people to rethink everything they know about the purpose and meaning of work and life.

In simpler terms, artificial intelligence can be defined as an approach to making computers, robots, or products to think about how smart humans can think. In other words, it is the study of human brain work, decide, learn, and think, when it tries to solve problems. If you want to learn more about artificial intelligence then take an artificial intelligence course from Intellipaat and become an expert in AI.

In the present scenario, many businesses are considering artificial intelligence technology in an approach to improve customer experience, grow revenue, increase efficiency, and reduce operational costs. Sound knowledge in this field can open multiple doors for people. It is clear that the majority of the businesses, irrespective of their industry or niche, will turn towards artificial intelligence for a more enhanced experience.

So, if you have an interest in IT development and want to make a career out of it, we recommend you introduce yourself to artificial intelligence. The scope is more significant than you can even imagine!

Introduction to Artificial Intelligence

The objective of artificial intelligence is to improve computer functions that are related to human knowledge and intelligence. Intelligence is intangible and consists of:

  • Perception
  • Linguistic intelligence
  • Reasoning
  • Problem-solving
  • Learning

The goals of artificial intelligence research are the ability to move and manipulate objects, realization, natural language processing, learning, planning, knowledge representation, knowledge, and reasoning. These are long-term objectives in the general intelligence sector.

Artificial intelligence approaches incorporate traditional coding AI, computational intelligence, and statistical methods. Moreover, it also includes methods based on economics, probability, and statistics, artificial neural networks, mathematical optimization, and search. Computer science attracts artificial intelligence in the field of philosophy, linguistics, psychology, mathematics, and science, among others.

What are the applications of artificial intelligence?

Automation: As robots are already replacing humans in production lines due to their agility, with the introduction of AI, they will be able to perform the instructions given by humans more subtly and efficiently.

Handwriting Recognition: This is another creative application of artificial intelligence. Handwriting recognition software will play a critical role in putting an end to duplication of work. It will be a great asset to businesses in the future.

Speech Recognition: Speech Recognition is another aspect where artificial intelligence has played a critical role. AI-based speech recognition systems can hear and express as phrases and understand their meanings while you talk to it. There have been continuous modifications in this technology. Some prominent examples of AI-based speech recognition are Google Assistant, SIRI, and Alexa.

Vision Systems: Vision systems are preferably used in biometrics and some military applications. AI-based vision systems can explain, understand, and describe visual input on the computer. These systems are extremely handy.

Expert Systems: Expert systems are used, especially in financial markets and e-commerce sectors that provide advice and explanation to the users and consumers.

Natural Learning Process: AI is helping humans create computers that can understand the natural language spoken by humans.

Gaming: Gaming is one industry where artificial intelligence has a lot of possibilities. Strategic games and multiplayer games where you play against the computer are powered by artificial intelligence.

The major goals of artificial intelligence are in the field of:

  • Robotics
  • Computer vision
  • Natural language processing
  • Machine learning
  • Planning
  • Knowledge reasoning

Need for artificial intelligence

  1. To help machines find solutions to complex problems and applying them as algorithms in a computer-friendly manner.
  2. Creating expert systems exhibiting intelligent behavior with the ability to advise, explain, demonstrate, and learn.

Here are some of the benefits of Artificial Intelligence

1 Automating Customer Interactions

In the present scenario, most client dealings require human interaction, including online chat, telephone calls, social media conversions, and email. However, with Artificial Intelligence, businesses can automate 90% of these communications. Computers can be programmed to respond to customer queries correctly. This is done by analyzing information retrieved from previous interactions. Moreover, machine learning combined with artificial intelligence can make the platform more interactive, becoming even better at communication than humans.

2 Enhanced Personalised Shopping Experience

More and more e-commerce businesses are taking advantage of artificial intelligence because of its ability to provide consumers with personalized marketing that ultimately improves customer loyalty and enhance sales. On the other hand, artificial intelligence can help online retailers determine the patterns in the clients’ buying behavior and browsing habits, thereby enabling them to craft and market highly accurate offers based on individual needs of the customers. The algorithms are written in such a way that it tracks users’ activities from what they are wishlisting, searching, and browsing. This enables the owners to market the products accordingly to their customers.

3 Data Mining

Artificial intelligence plays a critical role in processing big data. Several cloud applications are AI-powered; they are so advanced that they can easily discover relevant findings and essential information during data processing. This ultimately gives businesses a competitive edge, as they are able to access previously undiscovered information. Data and information are the most significant aspect for any business, and relevant data can give businesses a major advantage in the marketplace.

4 Real-Time Outcomes

Businesses that require communicating with high volumes of customers continually used artificial intelligence-based systems. For example, in the transport industry, airlines, trains, and bus companies use AI-powered systems for interacting with their customers in real-time, providing them with real-time updates of their travel status, sending personalized travel information, and more.

5 Predicting Outcomes

Based on data analysis, artificial intelligence can easily predict outcomes. That is, they can sense patterns in client data that indicate whether the items on a deal are likely to sell and the quantity in which they will do so.


Artificial intelligence is a broad topic, and if you want to cover all its aspects from how it works to what are its applications, you can consider taking a course in AI.

Here are a few other articles that you may read next

Leave a Comment

Try Our Answer Engine