Instagram has more than 1 billion monthly active users and this phenomenally popular social media platform has proved to be an amazing marketing tool for e-commerce businesses if utilized properly. Even though Instagram has been gaining traction rapidly, it is still quite easy to boost your followers and even reach your precise target market organically on Instagram, the most popular visual-oriented social networking site.
This implies that all businesses that are predominantly visual in nature, having a hip and youthful brand would be targeting the millennials. Instagram is just the ultimate destination for those youthful and hip brands that are in the quest of engaging and grabbing the attention of the millennials. Let us explore some effective strategies for effectively leveraging the power of Instagram to help e-commerce businesses to grow and prosper.
All Posts Must Necessarily Reflect the Image of the Brand
As per Forbes, “Instagram is all about the aesthetic. The images should be impeccable as should the feed, so it’s important to take time to plan out what your feed strategy will be and then publish photos accordingly. For example, many companies will alternate images from a product shot to a lifestyle shot, or will pick one filter that they use across the board.” No matter what precisely is your artistic vision, you have to consistently stick to it to make sure that your Instagram feed would be conveying a compelling story. Moreover, each post must reflect the actual lifestyle of the targeted client. This strategy could bring in more followers for Instagram.
Follow a Well-Defined E-Commerce Stratagem
You must have a well-defined stratagem as that is important in e-commerce content marketing. You must give it a thought and consider all the associated factors before coming up with a well-considered plan of action. That is simply because most other kinds of marketing rely on algorithms that to a certain extent could be gamed. This is certainly not the case with people. You must focus on creating high-quality content on a regular basis otherwise; the e-commerce marketing strategy is bound to be a super flop. Content marketing involves both commitment and time for it to work successfully.
Utilize Apps for Coming Up with the Most Effective Instagram Feed
You must use cutting-edge third-party apps for managing your time efficiently because maintaining and growing an Instagram account could prove to be time-consuming. Experts recommend social media planners such as Later and Planoly that lets you arrange the overall look of the Instagram feed simply by using the drag & drop characteristic that is very helpful in generating a visually fascinating layout before posting. Third-party apps can be used in such a manner that would be compliant with the terms and conditions of Instagram.
Utilize Instagram as Predominantly a Sales Channel
It is not that easy to turn Instagram into an active sales channel since it often is not that easy to link to some other websites. However, you need to make the most of efficient services like Inselly, Instaorder, Soldsie, and even 10sec. that have facilitated sales.
Alternatively, you may think of incorporating links into your descriptions. We know that Instagram may not recognize all these, however, provided you ensure that they are adequately short for individuals to transport them over easily to new windows that would hardly be of any inconvenience.
Allow Your Users to Generate Your Content
The modern generation is known to expect greater social interaction particularly with their chosen and favorite brands. You must give them an opportunity to incorporate their photos on your page. This implies that if clients are happy with your brand they could post photos of themselves flaunting the outfits or using the accessories. That would surely please the customers and at the same time create free advertising.
Run a Contest
Generally, consumers simply love contests particularly if they are allowed to vote and participate. You simply need to boost engagement and generate a huge amount of following so that everyone comes to know about your contest and they are offered a wonderful prize just to ignite people’s interest and imagination. You must never think of skimping on this. A voucher is simply not good enough. Think of something grand.
Posting photos on Instagram is certainly free. Therefore, you must not focus on posting only sales photos. You could incorporate mood shots that demonstrate clearly how cool is your brand. You may hire an expert photographer so that he could click a whole lot of pictures just for you. You could post these photos gradually over time while posting all your actual products. Top-quality photos are enough to make your present customer base acknowledge you as something definitely more as compared to merely a product-pushing site.
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This article is being written by Walter Moore. He is a digital marketing expert and management consultant. He is a digital market expert and has helps e-commerce businesses in all niches gain real followers for Instagram with the effective marketing strategies and guidance.