There are 60+ social media websites in the world today. But, only a dozen or so of them are heavily used by users all over the world. As an eCommerce brand if you can get hold of a small slice of that population, your store turnover could go through the roof.
Can an eCommerce brand launch its sales graph to the moon with social media fuel?
This is the plot of my today’s blog. I am someone who is an ardent user of most popular social media platforms. I am also someone who make impulsive online purchases. This makes me a perfect specimen for social media marketing tactics.
For the past couple of months, I have been observing how the online shops where I shop from have successfully converted me from a disinterested onlooker into an impulsive smoker with their social media marketing. Turns out there is an invisible thread that connects them all. A common pattern of working, a way of conveying a message, showcasing the products and then finally selling it to me. Any eCommerce brand which is to use such tactics is sure to turnaround its top line and bottom line.
Social media platforms and how to put them to best use
Before we get started, I want to give you a primer of how to use the various platforms to your benefit. For instance you can use Facebook for a specific cause while using YouTube for something else. You cannot use them interchangeably. Now, here is the real deal of how to use them the right way.
With 1.59 Billion + active users, Facebook is rightfully a planet of its own. You can find all kinds of users there. From pre-teens to millennials to super seniors. That makes it an excellent platform to raise brand awareness. Also, the latest addition of Facebook Messenger Bots simplifies replying to customer queries instantly.
I have seen many peers write off LinkedIn as a job portal. It is not. What it is an excellent place to nurture relationships. Especially with your business stakeholders including customers. LinkedIn has its own aura and formality which makes it a perfect place to seek and attain honest opinions and recommendations for your business.
The world’s biggest online video sharing website is one place where i have remained hooked to hours long videos of product unboxing, launch events, spec reviews, and whatnot. All the product videos that are up for sale in your store need a good home to live and thrive. And, YouTube is the grandest mansion you can find for that.
Those countless pins that I used to save for inspiration have, with time, become my just bought items. Pinterest has come up an exclusive merchandise selling feature that allows eCommerce players to sell their wares. It allows retailers to pin beautiful images of their wares which show up for relevant search results. And, Pinterest also has a killer machine learning algorithm that gives a steady feed of related pins to which any resistance from buying is futile.
Instagram is a melting pot of culture, fashion, food, music, art and what not. No wonder that the app which was initially conceived for image sharing has now turned into a way of life. It is also a beehive for influencers. It attracts all kinds of influencers from across the world who post stunning images that rakes up millions of hearts and comments. Instagram also enables retailers to run carousel ads which helps retarget customers who either abandoned carts or added products to their wishlists.
WhatsApp is not exactly a social media platform. It is actually an instant messaging app. But, the recent updates that it has been getting has changed its face and purpose. Especially the status updates that resembles Instagram stories and WhatsApp for business makes it closely aligned with what any social media app would do. As a retailer, one can use it to show the latest products to customers in their contacts, or even use the messaging feature for order tracking.
Some common ways to use social media for eCommerce
Now that you have seen how each social media platform can be used, it is time to known some clever ways how it can be used to sell more.
Use visual content
The whole social media world runs on visual content. Product images, customer images, demos, and so on make excellent visual content that interested customers might want to look at.
Say it loud with videos
Videos have the power to have your audience glued to the screen. Especially well-thought video ad campaigns can result in high conversion rates. And, nowhere else can you find a huge population to show it than social media.
Run retargeting email campaigns
Every eCommerce store faces the onslaught of cart abandonment. Poor security, unclear shipping costs, lengthy processes, etc. can lead to cart abandonment. For data security & to improve confidence of customers on website, Cheap price EV SSL certificate can help to fix it. For the rest, you can plan to rewire your processes to make things easy for customers. To bring those customers who have already abandoned carts, you can always shoot them retargeting email campaigns along with a discount offer or a promo code.
Spread virally with influencers
Subject matter experts, creative brains, beautiful faces, popular Instagrammers – there are a whole lot of influencers you can rope in to make your content go viral. They can actually boost the organic traffic to your posts also.
Social Media as a springboard for your eCommerce business
There is nothing so fascinating like social media. It connects people with such velocity and variety that it would be a shame if eCommerce businesses don’t use them to their advantage. Hopefully, by now you know how to use each social media platform to your advantage and also how to make the best use of them.