Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Source : TechCrunch
Drawbridge Is Building A Business Beyond Ad Targeting
by Vipin PG

This article was last modified on March 1, 2016
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Vipin is the founder and editor of TechRounder. He started his career as a software developer in 2011 and turned towards full-time blogging in 2021. He has a passion for writing on technology, social media, cybersecurity, artificial intelligence, virtual reality, etc. You can contact him via email vipin@techrounder.com