As we all know, YouTube is the second largest search engine after Google, and an average person spends 45 min scrolling through YouTube. Their unending list of videos makes it possible and tough for creators to gain more views, but with the right marketing strategies, your channel can rank up and, of course, help you earn some more bucks.
So if you want to avoid getting crushed and wish to stand among the bigwigs, I insist you read till the end as we have 5 great marketing tips that will help you grow your channel.
1. Use YouTube SEO
Let’s start with the most important YouTube SEO tips, and that is of course stepping up your YouTube SEO. As I already said, YouTube is the second largest search engine, and there are tons of videos, so just setting up your YouTube account and creating high-quality content might not be enough to get engagement.
To gain more views, you need to increase your chances of showing up. And to do that, you need to understand your audience. You need to see what users are searching for.
It will not just help you rank up on YouTube, but you will be able to show up on Google, too, as you must be already aware that top YouTube videos pop up in google search results. Optimize your video in terms of keywords and tags. Do the research and choose keywords that are related to your content and also helps in prioritizing the video.
Try to include the keywords in your titles and description. Make it sound natural (don’t make it sound spammy). There are many free tools available out there that will help you find the right keywords.
You can use your keywords in the categories and tags section to make the most out of it. Plus it will help you grow organically, without you having to buy YouTube subscribers.
2. Effectively engage your audience and interact with them
Once you are done with your SEO, the next thing you need to do is to make sure to retain your existing audience while attracting more people. It mostly depends on your content. If you are offering something that offers value and is interesting, your audience will definitely like to watch more of your content.
But there are few things that you can do to make them feel engaged with your content, like making them a part of your journey. Reply to your views comments on a timely basis, give your viewers a shoutout and ask your audience to connect with you on different social media platforms.
Show them the real you by going live or doing Q&A; making yourself connect with your audience will definitely help your channel succeed. To get this right, you need to think from viewers’ perspective, what you look for when searching on YouTube. Will you prefer longer videos full of something totally different than what its title says? I guess not. So make sure you don’t go wrong there.
The YouTube algorithm uses engagement as one of the mediums to determine where your video should be ranked in its search results. So encourage your audience to like, share, subscribe and comment on your videos.
3. Host a contest or giveaway
Hosting a contest or a giveaway can be a great way to catch more eyeballs, as everyone loves free stuff. By just hosting a contest or a giveaway, you can gain views, more subscribers and use viewers’ data to optimize your channel.
But you have to understand your audience before diving in, and it will help you with your goal and choose a prize as it has to be something that your audience enjoys and is related to your brand.
Keep your contest simple as more people will participate if it requires just a few clicks here and there. And make sure that you are following YouTube’s contest rules and restrictions.
4. Run a paid YouTube ad campaign
This is the most popular way of getting engagement and growing your YouTube channel. Hence you should definitely try it if you are okay with investing money in your YouTube channel.
YouTube ads will let you expand your reach and target your audience, and believe me, and it can be a changing point for your channel. YouTube offers a variety of ad format options that you can use. The popular ones are:
Display ads: They show up on the right-hand sidebar, it includes an image and text.
Overlay ads: Semi-transparent floating ads that appear at the bottom of the video.
Bumper ads: 6 seconds of non-skippable ads that viewers have to watch at the beginning of the video.
Skippable and non-skippable ads: They appear at the beginning and the end of a video. Skippable ads can be skipped after 5 sec, while unskippable ads, of course, can’t be skipped.
5. Use third-party services
So the last tip is using a third-party service, a paid method that will help you get more engagement and views. Which you should go for after trying other organic ways, as you might disapprove of it as it has its own pros and cons. But do note that many companies offer promotional services without violating YouTube policies.
You’ll have to be careful, make sure you do complete research, and read reviews before buying a YouTube subscribers package as many websites don’t offer what they promise to do so.
They can help you buy YouTube subscribers within a few days, and if you put enough time and effort into choosing a genuine site, those organic subscribers will engage with your content and help you rank up.
And so we’ve reached the end. Of course, there are many other tips that I’d love to add, but for now, these 5 tips will be enough to help you grow your channel.
If you have any questions or suggestions to make, do leave us a comment.