Your website will not receive a lot of traffic if it is not user-friendly. After all, if the intent is to make money by selling products or services, you need to make sure that those who stumble upon your site are happy with what they find.
People have gained a lot of experience using the internet in the last few years. Even those who are casual users will have certain expectations.
Putting customers first should be a priority. And if you feel like your website has been missing some important aspects, consider the suggestions as a reference. Create a checklist and make sure that you have everything mentioned below.
1 – Search Feature
It is still surprising to see websites that do not have a search feature. People will be overwhelmed if there is a lot of information on your site, and it lacks the search bar.
In case you are missing one, consider checking out the HeroThemes website and their list of the 7 best WordPress search plugins compared. Pick either of the plugins you prefer and add it to your website.
2 – Social Media Buttons
Social media buttons are another element that you ought to make noticeable. People are expecting to see them. And since so many spend a lot of their time on social media, they would want to delve deeper and see what your brand has on platforms like Instagram and Facebook.
You would gain a lot as well. The chances are that people would follow you on social media, and the more followers you have, the more of a presence you become.
3 – Loading Speed
A lot depends on the hosting provider, but if it is solid, you should not have that many problems with the loading speed. On the other hand, some website owners take things too far with ads or other elements. It ultimately leads to slow loading speeds. Before you know it, the increase in the bounce rate becomes significant.
People do not have the time and patience to wait for each page to load for a long time. They will not bother and look for another website. Thus, make sure that you have an optimized loading speed.
4 – Mobile Optimization
Mobile devices, like smartphones and tablets, are playing a significant role. According to Statista, about 50 percent of internet traffic will be made up of mobile devices by the end of 2021.
The trend will likely continue in the future as well. Computers and laptops are not going anywhere, but it is just that smartphones and tablets are more convenient to use in quite a few instances. It is no surprise to see so many stores investing in app development.
There is no need to develop an application for yourself if you are not ready, but the least you can do is make sure that the website is usable on mobile devices.
5 – Valuable Content
The content itself should be insightful. People do not come to your website randomly. They have certain expectations in terms of what they expect to find. Do not slack off with what you put on the website. It will not be too long before the visitors catch up to this. If that happens, you are bound to experience a drop in customers.
6 – Easy Navigation
The structure of the website itself should be simple. There is no need to overcomplicate things with some fancy theme. The user interface ought to be in a place where everyone is able to navigate through the website without any issues.
Simple is usually the best. While there are certain aspects one ought to include for the sake of having a unique website, do not take such things too far.
7 – Contact Page
A visible contact page is another website improvement strategy. It is natural to assume that customers would like to get in touch with you, or that they would like to receive more information about the website or other related matters.
You need to create a separate page for contact information. Include your email address, phone number, and other means that others could use if they want to get in touch.
8 – FAQ Page
A solid FAQ page is part of the knowledge database. Quite a few people prefer to look for information themselves rather than contacting customer support. Some have anxiety and would like to avoid having a phone call with a stranger. Others do not want to bother with waiting for a response.
An FAQ page with the necessary information will lessen the burden of your customer support department and appeal to those people who would rather seek answers themselves.
Look for some examples if you are not sure how to develop a good FAQ page yourself. Or even consider hiring someone to do the work for you.