%PDF-1.4 %âãÏÓ 1 0 obj << /Type /Catalog /Pages 2 0 R >> endobj 2 0 obj << /Type /Pages /Count 3 /Kids [5 0 R 7 0 R 9 0 R] >> endobj 3 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica >> endobj 4 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica-Bold >> endobj 5 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 6 0 R >> endobj 6 0 obj << /Length 5071 >> stream BT /F2 22 Tf 0.06 0.08 0.12 rg 1 0 0 1 46 789.89 Tm (What's the Best Social Media Trends in 2020) Tj ET BT /F2 11 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 752.89 Tm (TechRounder PDF Edition) Tj ET BT /F1 9.5 Tf 0.36 0.39 0.46 rg 1 0 0 1 46 736.89 Tm (Live article: https://www.techrounder.com/social-media/whats-the-best-social-media-trends-in-2020/) Tj ET q 0.82 0.85 0.9 RG 1 w 46 718.39 m 549.28 718.39 l S Q BT /F1 10 Tf 0.24 0.27 0.32 rg 1 0 0 1 46 706.39 Tm (By Shikha Sharma | Published August 16, 2020 | Updated January 4, 2026 | Format: Article | 5 min read) Tj ET BT /F2 13 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 683.39 Tm (In brief) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 663.39 Tm (The top social media trends for 2020 include the rise of short-form video content and Stories,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 648.39 Tm (influencer marketing replacing traditional advertising, augmented and virtual reality integration,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 633.39 Tm (location-based targeting, social listening tools, and branded online communities.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 608.39 Tm (Social media is now an essential need for people's lives and everyday routines. Nowadays, most) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 593.39 Tm (people do after waking up to look at their social media feeds.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 571.39 Tm (Staying updated with the latest social networking trends, because it helps to boost your strategy and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 556.39 Tm (builds your more audience.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 534.39 Tm (Nowadays, people's attention spans are sort of very short and this is why content formats like) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 519.39 Tm (Stories, short videos have become more popular. When they are short, it will be more engaging.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 497.39 Tm (So, people can spend hours searching through one Story after another. It is proof that people are using) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 482.39 Tm (Instagram Stories' and showing a connection between consumers.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 460.39 Tm (According to this recent report by Hootsuite, 64% of marketers either already have included Instagram) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 445.39 Tm (Stories in their strategies or in the future-ready to implement further.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 423.39 Tm (Facebook and Instagram are the greatest and most popular platforms. There are so many social media) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 408.39 Tm (platforms that are gaining popularity and will continue doing great in 2020 and beyond also.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 380.39 Tm (Here are the best social media trends which you have to be considering in) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 361.39 Tm (2020) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 331.39 Tm (Social Media) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 309.39 Tm (Instagram is one of the largest social networks. However, there are a lot of individuals who shift) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 294.39 Tm (towards Instagram and would like to explore more and more. Even, brands are paying lots of cash to) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 279.39 Tm (influencers to promote their products.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 257.39 Tm (Influencers advertising are so popular that's why brands are moving away from traditional marketing) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 242.39 Tm (methods to advertising. This will not only impact on influencers but may also encourage other social) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 227.39 Tm (networks to make such motions.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 205.39 Tm (Social networking platforms such as Instagram, Pinterest, and Facebook have been used by brands to) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 190.39 Tm (sell their merchandise.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 162.39 Tm (Video Content Trend) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 140.39 Tm (Video content is one of the most engaging forms of content and will soon be at the social websites over) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 125.39 Tm (all other types of content. Whether its short-form videos like TikTok or Stories or long-form content) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 110.39 Tm (on YouTube, but videos would be the future of social media content.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 88.39 Tm (Related post: Essential Social Media Monitoring Features You Need To Have) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 1 of 3) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/whats-the-best-social-media-trends-in-2020.pdf) Tj ET endstream endobj 7 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 8 0 R >> endobj 8 0 obj << /Length 5576 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (According to the research - by 2022, 82 percent of online content will be in the form of video content.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (This clearly shows that how it's important to start video content to stay active on social networking) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 759.89 Tm (sites.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 737.89 Tm (If you're not currently creating videos, it is time to include it on your content plan. You can start by) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 722.89 Tm (using features like Stories both for your social media content and for advertisements.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 700.89 Tm (You can even add videos to your social media articles with creative videos. Social networking will) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 685.89 Tm (adoption of technologies like augmented reality \(AR\) and virtual reality \(VR\).) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 663.89 Tm (As these platforms grow, users will demand better engaging experiences and these technologies will) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 648.89 Tm (make that happen.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 626.89 Tm (It is a type of virtual world where people can connect, play games, and research. This is the next level) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 611.89 Tm (of social connection and it will be the future of social media. All these are helpful to boost social media) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 596.89 Tm (content and helps to gain popularity.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 574.89 Tm (Investing in influencers is much cheaper than running paid advertising campaigns and also it provides) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 559.89 Tm (good results. Influencers will help entrepreneurs to reach the target audience and this not only) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 544.89 Tm (generates the results but it also helps to provide the best services.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 522.89 Tm (Facebook can be experimenting with other AR and VR technologies and it develops with more) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 507.89 Tm (applications of these technologies in the future.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 485.89 Tm (Brands are also using augmented reality to supply better shopping experiences to their customers.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 470.89 Tm (Augmented reality can have a lot of future social media applications for manufacturers.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 442.89 Tm (Using of Social Media for Better Customer Support) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 420.89 Tm (Social media is perfect for individuals to get in touch with connections and a good platform for) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 405.89 Tm (sharing videos and photos.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 383.89 Tm (Social networking platforms have started providing advanced targeting and customization options for) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 368.89 Tm (marketers. These allow you to show the proper ads to the right people at the proper times.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 346.89 Tm (Related post: Decoding Social Media Algorithms For Marketers 101) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 324.89 Tm (Try checking an ad, any advertisement, on Instagram. You will see the advertisements for comparable) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 309.89 Tm (products all on your feed. The more ads you click on, the better it will know your internet behaviour) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 294.89 Tm (and preferences.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 272.89 Tm (SEO is for brands who wish to acquire more organic traffic. A good deal of brands utilizes) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 257.89 Tm (location-based targeting to reach out to and attract individuals from a particular geographic location.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 235.89 Tm (Social platforms such as Instagram provide the option to search for articles from nearby locations or) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 220.89 Tm (specific locations. Geo-targeting works especially well for advertised posts or tweets as these) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 205.89 Tm (platforms help you target the ideal audiences.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 183.89 Tm (Brands may also use geo-targeting to get more people to attend their local conventions and new events.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 168.89 Tm (Or, they could use location filters in their social networking ads, to advertise only to a relevant, local) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 153.89 Tm (market.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 131.89 Tm (There are a whole lot of benefits of location-based targeting social media and you simply need to know) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 116.89 Tm (how to leverage it.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 88.89 Tm (Social Listening programs) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 2 of 3) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/whats-the-best-social-media-trends-in-2020.pdf) Tj ET endstream endobj 9 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 10 0 R >> endobj 10 0 obj << /Length 3239 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (Social networking is a goldmine for data and insights that companies can use to refine their social) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (plans. And, together with the launch of so many social listening programs, it has become very easy for) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 759.89 Tm (anybody to get these insights.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 737.89 Tm (Brands and marketers are using it for many different use cases.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 715.89 Tm (From understanding the impact of a social networking campaign to understanding how people perceive) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 700.89 Tm (a brand, you can find a lot of information utilizing listening.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 678.89 Tm (There are a whole lot of social websites listening tools that you may use for this use, so start) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 663.89 Tm (experimenting and locate the one which you enjoy best. It can assist your brand to seem more) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 648.89 Tm (dependable and can do wonders for your image.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 620.89 Tm (The Growth of Social Media Communities) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 598.89 Tm (Social media communities are social groups that are created by brands to provide a networking) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 583.89 Tm (platform for their clients. These are usually private groups that like-minded folks can join to talk about) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 568.89 Tm (their shared interests.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 546.89 Tm (Related post: How to Start Marketing Your Business With a Limited Budget?) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 524.89 Tm (Facebook Groups are an excellent example of such social communities. Most companies use these) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 509.89 Tm (groups to bring all the existing customers and purposefully engage with them. Group members can) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 494.89 Tm (discuss various topics, discuss their experiences, and find solutions to their challenges.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 472.89 Tm (Brands can also utilize their social networking communities to establish new products, search) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 457.89 Tm (customer feedback, and gain valuable customer responses.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 429.89 Tm (Final Thought) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 405.89 Tm (These are popular trends that will beat the social media trends in 2020 and beyond. So, keep update) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 390.89 Tm (with the latest developments and use these to get more social presence on your platforms.) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 3 of 3) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/whats-the-best-social-media-trends-in-2020.pdf) Tj ET endstream endobj xref 0 11 0000000000 65535 f 0000000015 00000 n 0000000064 00000 n 0000000133 00000 n 0000000203 00000 n 0000000278 00000 n 0000000420 00000 n 0000005542 00000 n 0000005684 00000 n 0000011311 00000 n 0000011454 00000 n trailer << /Size 11 /Root 1 0 R >> startxref 14745 %%EOF