%PDF-1.4 %âãÏÓ 1 0 obj << /Type /Catalog /Pages 2 0 R >> endobj 2 0 obj << /Type /Pages /Count 4 /Kids [5 0 R 7 0 R 9 0 R 11 0 R] >> endobj 3 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica >> endobj 4 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica-Bold >> endobj 5 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 6 0 R >> endobj 6 0 obj << /Length 4947 >> stream BT /F2 22 Tf 0.06 0.08 0.12 rg 1 0 0 1 46 789.89 Tm (SaaS Landing Page Design for Demos, Not the) Tj ET BT /F2 22 Tf 0.06 0.08 0.12 rg 1 0 0 1 46 762.89 Tm (Product Tour) Tj ET BT /F2 11 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 725.89 Tm (TechRounder PDF Edition) Tj ET BT /F1 9.5 Tf 0.36 0.39 0.46 rg 1 0 0 1 46 709.89 Tm (Live article: https://www.techrounder.com/business/saas-landing-page-design-for-demos-not-the-product-tour/) Tj ET q 0.82 0.85 0.9 RG 1 w 46 691.39 m 549.28 691.39 l S Q BT /F1 10 Tf 0.24 0.27 0.32 rg 1 0 0 1 46 679.39 Tm (By Vipin PG | Published July 18, 2026 | Updated July 18, 2026 | Format: Article | 7 min read) Tj ET BT /F2 13 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 656.39 Tm (In brief) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 636.39 Tm (Effective SaaS demo pages should function as qualifiers rather than wide nets, focusing on immediate) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 621.39 Tm (clarity so a qualified buyer knows within five seconds if the product is for them. Instead of optimizing) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 606.39 Tm (forms or buttons, companies must prioritize "upstream" clarity by explicitly stating who the product) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 591.39 Tm (serves and the specific business outcomes it delivers to build the confidence necessary for a user to) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 576.39 Tm (book a demo.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 551.39 Tm (On every demo call for a grant management platform we worked with, the same sentence came up. I) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 536.39 Tm (am not sure I understand what you actually do.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 514.39 Tm (The traffic was fine and the form worked. But SaaS landing page design for demos fails the moment) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 499.39 Tm (a qualified buyer cannot tell, in five seconds, whether the product is for them.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 477.39 Tm (The page was explaining the software. It should have been earning the demo.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 449.39 Tm (Your Page Is Answering the Wrong Question) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 425.39 Tm (Most teams read a low demo count as a form problem or a button problem. They shorten the form,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 410.39 Tm (change the CTA color, add a second call to action, and run more ads. The number rarely moves,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 395.39 Tm (because the leak is upstream.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 373.39 Tm (The visitor is not hesitating at the form. They are hesitating at the top of the page, because they still) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 358.39 Tm (cannot answer the only question that matters to them. Is this for me, and what is it.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 330.39 Tm (A demo request is a high-trust action, and no one takes it while still) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 311.39 Tm (confused about what you sell.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 287.39 Tm (We see this across funded SaaS and AI startups. The page opens with a clever tagline, an autoplay hero) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 272.39 Tm (video, or a carousel trying to speak to four personas at once. The buyer does the sorting work the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 257.39 Tm (page should have done for them.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 235.39 Tm (By the time they reach the demo ask, they have already decided they are unsure. Unsure people do not) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 220.39 Tm (book demos. Add broad-keyword ads pointing at a page built for insiders, and the traffic looks healthy) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 205.39 Tm (while the intent never matches, so the page gets blamed for a targeting problem it did not create.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 183.39 Tm (The real work of a demo page is not persuasion. It is removing every reason a qualified buyer) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 168.39 Tm (hesitates before raising their hand.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 140.39 Tm (A Demo Page Is a Qualifier, Not a Net) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 116.39 Tm (Most teams design a demo page like a net. Cast it wide, catch everything, sort later. That thinking) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 101.39 Tm (produces long forms, vague CTAs, and pages built to chase volume.) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 1 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/saas-landing-page-design-for-demos-not-the-product-tour.pdf) Tj ET endstream endobj 7 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 8 0 R >> endobj 8 0 obj << /Length 5446 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (It fills the pipeline with people who were never going to buy and buries the ones who would. A better) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (model treats the page as a qualifier. Its job is to help the wrong-fit visitor leave without friction and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 759.89 Tm (give the right-fit visitor enough confidence to commit.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 737.89 Tm (Fewer raw leads, more qualified demo requests, a happier sales team. This is why the fix is rarely on) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 722.89 Tm (the demo page itself. It usually sits upstream, in whether the page communicates who the product) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 707.89 Tm (serves and what outcome it delivers.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 685.89 Tm (When a Program Director can tell in seconds that the product is built for their kind of organization, the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 670.89 Tm (demo request becomes the natural next step instead of a leap. Selling the demo, not the product, is the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 655.89 Tm (whole shift.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 633.89 Tm (You are not trying to close the sale on the page. You are trying to make one specific person, the one) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 618.89 Tm (who fits, want a closer look. Everything else on the page either moves that person toward raising their) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 603.89 Tm (hand or it is noise.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 575.89 Tm (What We Learned Rebuilding a Grant Platform's Demo Path) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 551.89 Tm (A grant management platform we worked with had a demo request page that was doing almost nothing.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 536.89 Tm (Four different roles were landing on it. A Program Manager, a Program Director, an Executive) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 521.89 Tm (Director, and a Finance Manager.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 499.89 Tm (Each arrived with the same private question. Is this software actually for an organization like mine.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 484.89 Tm (The page could not answer it.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 462.89 Tm (The homepage led with what the product did in the abstract, without naming who it served or why it) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 447.89 Tm (was different. The demo page itself was a single long form with a stack of fields, no testimonials, and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 432.89 Tm (no credibility markers to reassure a cautious buyer.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 410.89 Tm (In every demo call the team ran, the same feedback surfaced. People could not tell what the product) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 395.89 Tm (was.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 373.89 Tm (The obvious fix was the form. Shorten it, tidy it, add a nicer button.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 351.89 Tm (We threw that out, because the form was not the leak. The leak was that people reached the form still) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 336.89 Tm (unsure whether the product was for them.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 314.89 Tm (So we started upstream. We rebuilt the homepage to say plainly what the product is, who it serves, and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 299.89 Tm (what makes it different. We restructured the navigation so buyers could self-qualify, with a path by) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 284.89 Tm (use case and a path by persona, so a Finance Manager and a Program Director could each find their) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 269.89 Tm (own reason to keep going.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 247.89 Tm (Then we rebuilt the demo page around confidence. We added testimonials, an element that answered) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 232.89 Tm (the questions people actually had, and a shorter form. We replaced the generic Contact Us with a) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 217.89 Tm (focused Book a demo.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 195.89 Tm (Requests improved, and the quality of them improved more. The people filling the form now) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 180.89 Tm (understood what they were asking for.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 158.89 Tm (The lesson is simple. Fix clarity before you touch the form, because a demo page can only convert the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 143.89 Tm (confidence the rest of the page created.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 115.89 Tm (SaaS Landing Page Design for Demos: Seven Rules We Stand By) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 85.89 Tm (1. Make "is this for me" answerable in five seconds) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 2 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/saas-landing-page-design-for-demos-not-the-product-tour.pdf) Tj ET endstream endobj 9 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 10 0 R >> endobj 10 0 obj << /Length 4957 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (Before a single word about features, the page has to tell a visitor what the product is and who it) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (serves. Most demo leaks are really recognition leaks, where the buyer could not place themselves in) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 759.89 Tm (the story fast enough.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 737.89 Tm (Name the audience and the outcome above the fold, and let the right person recognize themselves) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 722.89 Tm (before you ask them for anything.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 694.89 Tm (2. Sell the business outcome, not the feature list) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 672.89 Tm (Self-serve pages can lead with features because the user will try the thing themselves. A demo page) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 657.89 Tm (cannot.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 635.89 Tm (The person requesting a demo is buying a result, not a tour of the interface. Lead with the outcome the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 620.89 Tm (product delivers for their role, and let features earn their place as proof of that outcome, never as) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 605.89 Tm (the headline.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 577.89 Tm (3. Give the page one job and no side doors) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 555.89 Tm (Every extra link is an exit. A demo page crowded with navigation, secondary offers, and learn-more) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 540.89 Tm (paths invites the visitor to wander off before they act.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 518.89 Tm (Strip the alternate routes, so the page offers one meaningful action, booking the demo, and every other) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 503.89 Tm (element serves that single decision. A focused page is not a smaller page, it is a page that respects) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 488.89 Tm (why the visitor came.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 460.89 Tm (4. Cut the hero theater) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 438.89 Tm (Autoplay videos, four-slide carousels, and animated cleverness feel like effort. To a cautious buyer) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 423.89 Tm (they read as work.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 401.89 Tm (A carousel that pitches four messages commits to none, and a long hero video assumes attention you) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 386.89 Tm (have not earned yet. Replace the theater with one clear statement of what the product does and who it) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 371.89 Tm (is for.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 343.89 Tm (5. Design the form as the last small step, not the wall) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 321.89 Tm (Every field you add is a reason to leave. Ask only for what sales genuinely needs to run a useful first) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 306.89 Tm (call, and let the rest come later.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 284.89 Tm (Use inline validation so no one is punished after the fact for a typo. The form should feel like the easy) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 269.89 Tm (final step of a decision already made, not a fresh interrogation.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 241.89 Tm (6. Put proof right next to the ask) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 219.89 Tm (Confidence is at its highest or lowest at the exact moment someone decides to fill the form. That is) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 204.89 Tm (where proof belongs.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 182.89 Tm (Place testimonials, recognizable logos, and clear answers to common objections beside the demo) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 167.89 Tm (request, not buried three sections up. Credibility works best where hesitation lives, so the buyer sees a) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 152.89 Tm (reason to trust you in the same glance as the button.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 124.89 Tm (7. Match the CTA to the intent you want) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 102.89 Tm (Contact Us is a generic ask that signals nothing about what happens next. Book a demo tells the visitor) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 87.89 Tm (exactly what they are agreeing to and what they will get.) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 3 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/saas-landing-page-design-for-demos-not-the-product-tour.pdf) Tj ET endstream endobj 11 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 12 0 R >> endobj 12 0 obj << /Length 2840 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (An outcome-driven CTA sets the right expectation and filters for the right intent. The words on the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (button are a promise, so make the promise specific.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 746.89 Tm (Where to Start This Week) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 722.89 Tm (Open your demo page and read the top of it as one of your actual buyers, someone in the role you most) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 707.89 Tm (want on a call. Ask one question.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 685.89 Tm (Can I tell what this is and whether it is for me in five seconds. If the honest answer is no, that is your) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 670.89 Tm (leak, and no form tweak will fix it.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 648.89 Tm (Then take an inventory. List everything on the page that signals who you serve, the outcome you) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 633.89 Tm (deliver, and why you can be trusted, and count how much of it sits next to the demo request. For most) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 618.89 Tm (pages the space around the button is the emptiest part of the page, which is exactly backwards.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 596.89 Tm (Bottom line, good SaaS landing page design for demos is not about persuading strangers. It is about) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 581.89 Tm (helping the right person recognize themselves, feel confident, and take one clear action. Sell the demo,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 566.89 Tm (not the product, and design every element to move that one person toward raising their hand.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 544.89 Tm (If your page is explaining your product when it should be earning demos, that is the work our SaaS) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 529.89 Tm (product design team does every day. Start there, before you run another round of traffic at a page) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 514.89 Tm (that cannot yet close the gap.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 486.89 Tm (References) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 466.89 Tm (1. fluidesigns.com - saas-website-design-agency - https://fluidesigns.com/saas-website-design-agency) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 449.39 Tm (2. fluidesigns.com - https://fluidesigns.com/) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 4 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/saas-landing-page-design-for-demos-not-the-product-tour.pdf) Tj ET endstream endobj xref 0 13 0000000000 65535 f 0000000015 00000 n 0000000064 00000 n 0000000140 00000 n 0000000210 00000 n 0000000285 00000 n 0000000427 00000 n 0000005425 00000 n 0000005567 00000 n 0000011064 00000 n 0000011207 00000 n 0000016216 00000 n 0000016360 00000 n trailer << /Size 13 /Root 1 0 R >> startxref 19252 %%EOF