%PDF-1.4 %âãÏÓ 1 0 obj << /Type /Catalog /Pages 2 0 R >> endobj 2 0 obj << /Type /Pages /Count 4 /Kids [5 0 R 7 0 R 9 0 R 11 0 R] >> endobj 3 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica >> endobj 4 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica-Bold >> endobj 5 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 6 0 R >> endobj 6 0 obj << /Length 4677 >> stream BT /F2 22 Tf 0.06 0.08 0.12 rg 1 0 0 1 46 789.89 Tm (How OTT and IPTV Are Transforming the) Tj ET BT /F2 22 Tf 0.06 0.08 0.12 rg 1 0 0 1 46 762.89 Tm (Television Industry) Tj ET BT /F2 11 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 725.89 Tm (TechRounder PDF Edition) Tj ET BT /F1 9.5 Tf 0.36 0.39 0.46 rg 1 0 0 1 46 709.89 Tm (Live article: https://www.techrounder.com/insights/how-ott-and-iptv-are-transforming-the-television-industry/) Tj ET q 0.82 0.85 0.9 RG 1 w 46 691.39 m 549.28 691.39 l S Q BT /F1 10 Tf 0.24 0.27 0.32 rg 1 0 0 1 46 679.39 Tm (By Vipin PG | Published May 10, 2025 | Updated January 4, 2026 | Format: Analysis | 4 min read) Tj ET BT /F2 13 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 656.39 Tm (In brief) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 636.39 Tm (The television industry has changed more in the past decade than in its entire history. What was once a) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 621.39 Tm (world ruled by cable and satellite has shifted into a dynamic space filled with streaming platforms and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 606.39 Tm (internet-based TV services.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 581.39 Tm (The television industry has changed more in the past decade than in its entire history. What was once a) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 566.39 Tm (world ruled by cable and satellite has shifted into a dynamic space filled with streaming platforms and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 551.39 Tm (internet-based TV services. Over-The-Top \(OTT\) and Internet Protocol Television \(IPTV\) are at the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 536.39 Tm (forefront of this transformation, pushing traditional television models to either adapt or disappear.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 514.39 Tm (In this article, we'll check how OTT and IPTV are reshaping how we watch, pay for, and interact with) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 499.39 Tm (television content - and what this means for viewers, content creators, and providers.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 471.39 Tm (Understanding the Key Technologies) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 441.39 Tm (Traditional TV) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 419.39 Tm (- Uses cable, satellite, or over-the-air signals) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 402.59 Tm (- Follows fixed schedules) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 385.79 Tm (- Requires set-top boxes or dish receivers) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 368.99 Tm (- Limited to geographic locations) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 352.19 Tm (- Viewers often pay for channel bundles , even if they don't watch most of them) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 329.39 Tm (OTT \(Over-The-Top\) Services) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 307.39 Tm (- Delivers content via the open internet) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 290.59 Tm (- Accessible through smart TVs, smartphones, tablets, and PCs) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 273.79 Tm (- Includes platforms like Netflix, Amazon Prime, Disney+, YouTube) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 256.99 Tm (- Offers on-demand, subscription-based, or ad-supported models) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 240.19 Tm (- Does not need a traditional TV subscription) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 217.39 Tm (IPTV \(Internet Protocol Television\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 195.39 Tm (- Uses a private internet network provided by telecom companies) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 178.59 Tm (- Requires a set-top box or compatible app) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 161.79 Tm (- Combines live TV and on-demand streaming) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 144.99 Tm (- Examples: AT&T TV, JioTV, Airtel Xstream, Verizon Fios) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 122.19 Tm (OTT vs. IPTV: Key Differences) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 98.19 Tm (Feature: Network | OTT: Public internet | IPTV: Private network \(managed by provider\)) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 81.19 Tm (Feature: Device Support | OTT: Any internet-enabled device | IPTV: Usually needs a set-top box) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 1 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/how-ott-and-iptv-are-transforming-the-television-industry.pdf) Tj ET endstream endobj 7 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 8 0 R >> endobj 8 0 obj << /Length 4085 >> stream BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 789.89 Tm (Feature: Quality Control | OTT: Depends on user's internet speed | IPTV: Provider-controlled QoS) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 772.89 Tm (Feature: Content Model | OTT: On-demand & live | IPTV: Mostly live with some on-demand) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 755.89 Tm (Feature: Accessibility | OTT: Global | IPTV: Region-restricted) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 732.89 Tm (Market Trends: Rapid Growth and Cord-Cutting) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 702.89 Tm (OTT on the Rise) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 680.89 Tm (- Expected market size by 2032: $3,400 billion \(from $476 billion in 2023\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 664.09 Tm (- Global user base in 2024: 5.27 billion , projected to hit 6.33 billion by 2029) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 647.29 Tm (- North America holds 46% market share) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 624.49 Tm (IPTV Gaining Momentum) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 602.49 Tm (- Market worth in 2024: $94.07 billion , expected to reach $296.84 billion by 2033) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 585.69 Tm (- CAGR: 12.26%) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 562.89 Tm (Traditional TV Losing Ground) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 540.89 Tm (- Lost $12 billion in U.S. revenue in 2024 alone) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 524.09 Tm (- Around 7.6 million households canceled cable in 2024) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 507.29 Tm (- The U.S. now has more cord-cutting households than pay-TV households) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 484.49 Tm (The Cord-Cutting Revolution) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 460.49 Tm (Cord-cutting means canceling traditional pay-TV subscriptions in favor of internet-based streaming.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 445.49 Tm (It's happening fast and at scale.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 417.49 Tm (Who's Cutting the Cord?) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 395.49 Tm (- Younger viewers \(18-29\) are leading the charge) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 378.69 Tm (- Many are " cord-nevers " - they've never had a cable subscription) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 355.89 Tm (Why It's Happening) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 333.89 Tm (- High cost of cable TV) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 317.09 Tm (- Better value in streaming services) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 300.29 Tm (- Desire for flexible, ad-free, on-demand viewing) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 277.49 Tm (The Rise of FAST \(Free Ad-Supported Streaming TV\)) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 253.49 Tm (A new trend is FAST TV, which delivers free content supported by ads - no subscription needed.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 225.49 Tm (Highlights:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 203.49 Tm (- Revenue expected to exceed $10 billion by 2025) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 186.69 Tm (- Popular services: Tubi, Pluto TV, Roku Channel) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 169.89 Tm (- Strong in North America, growing in Europe and Asia) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 147.09 Tm (Technology Powering the Shift) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 117.09 Tm (1. Digital Broadcasting) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 95.09 Tm (- Replaced analog TV) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 78.29 Tm (- Enables high-definition and interactive services) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 2 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/how-ott-and-iptv-are-transforming-the-television-industry.pdf) Tj ET endstream endobj 9 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 10 0 R >> endobj 10 0 obj << /Length 3594 >> stream BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 789.89 Tm (2. Content Delivery Networks \(CDNs\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 767.89 Tm (- Stores and delivers content from servers close to users) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 751.09 Tm (- Reduces buffering and improves stream quality) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 728.29 Tm (3. IPTV Network Capacity) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 706.29 Tm (- Must handle high data flow for smooth video) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 689.49 Tm (- Needs upgrades in bandwidth and traffic management) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 666.69 Tm (Changing Viewer Habits) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 642.69 Tm (Modern viewers expect more control over their content.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 614.69 Tm (Trends:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 592.69 Tm (- On-demand viewing) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 575.89 Tm (- Binge-watching entire seasons) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 559.09 Tm (- Watching on multiple devices) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 542.29 Tm (- Increasing daily viewing hours, boosted by pandemic habits) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 519.49 Tm (Smarter Experiences with AI) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 495.49 Tm (OTT platforms now use AI and data analytics to personalize the viewer experience.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 467.49 Tm (AI Innovations:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 445.49 Tm (- Personalized content suggestions) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 428.69 Tm (- Predictive content creation) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 411.89 Tm (- Smart ad placements based on viewer interests) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 389.09 Tm (Monetization Models) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 359.09 Tm (SVOD \(Subscription Video on Demand\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 337.09 Tm (- Example: Netflix, Disney+) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 320.29 Tm (- Users pay monthly for unlimited access) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 297.49 Tm (AVOD & FAST \(Ad-Supported\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 275.49 Tm (- Example: YouTube, Pluto TV) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 258.69 Tm (- Free to watch; monetized with targeted ads) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 235.89 Tm (Hybrid Models) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 213.89 Tm (- Freemium : Some free, some paid content) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 197.09 Tm (- Tiered plans : Cheaper ad-supported tiers) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 180.29 Tm (- Bundles : Combine OTT and traditional content) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 157.49 Tm (Content Creation: A Competitive Edge) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 127.49 Tm (Original Programming) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 105.49 Tm (- Netflix spent billions on original content in 2023) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 88.69 Tm (- Exclusive shows drive subscriptions) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 3 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/how-ott-and-iptv-are-transforming-the-television-industry.pdf) Tj ET endstream endobj 11 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 12 0 R >> endobj 12 0 obj << /Length 3590 >> stream BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 789.89 Tm (Localization) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 767.89 Tm (- Regional language content is key to global growth) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 751.09 Tm (- Platforms invest in original series made for local audiences) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 728.29 Tm (Sports Streaming) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 706.29 Tm (- Live sports, once a cable stronghold, is now moving to OTT) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 689.49 Tm (- Platforms like DAZN, ESPN+, Amazon Prime stream global events) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 666.69 Tm (Challenges for Traditional TV) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 642.69 Tm (- Shrinking ad revenues) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 625.89 Tm (- Costly infrastructure upgrades) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 609.09 Tm (- Younger audiences abandoning linear programming) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 592.29 Tm (- Struggles to compete with on-demand and personalized options) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 569.49 Tm (How Traditional Providers Are Adapting) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 545.49 Tm (- Launching their own streaming apps \(e.g., Disney+ from Disney, Zee5 from Zee\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 528.69 Tm (- Hybrid models that combine TV and OTT) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 511.89 Tm (- Live content focus \(sports, news\)) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 495.09 Tm (- Partnerships with telecoms and streaming platforms) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 472.29 Tm (What's Next?) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 448.29 Tm (The future is about integration and personalization.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 420.29 Tm (Key Trends Ahead:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 398.29 Tm (- Smarter AI-driven recommendations) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 381.49 Tm (- Cloud-based platforms for seamless streaming) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 364.69 Tm (- Unified platforms combining traditional + streaming content) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 347.89 Tm (- Cross-device viewing without interruptions) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 325.09 Tm (Conclusion) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 301.09 Tm (OTT and IPTV are not just disrupting the television industry - they are rebuilding it from the ground up.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 286.09 Tm (Viewers now have more freedom, choice, and control than ever before.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 264.09 Tm (For traditional TV providers, survival depends on innovation. By blending old and new, and focusing on) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 249.09 Tm (flexibility, personalization, and tech adoption, they can stay relevant.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 227.09 Tm (The television of tomorrow isn't about where or how you watch - it's about what you want to watch,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 212.09 Tm (when you want to watch it, and on your terms.) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 4 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/how-ott-and-iptv-are-transforming-the-television-industry.pdf) Tj ET endstream endobj xref 0 13 0000000000 65535 f 0000000015 00000 n 0000000064 00000 n 0000000140 00000 n 0000000210 00000 n 0000000285 00000 n 0000000427 00000 n 0000005155 00000 n 0000005297 00000 n 0000009433 00000 n 0000009576 00000 n 0000013222 00000 n 0000013366 00000 n trailer << /Size 13 /Root 1 0 R >> startxref 17008 %%EOF