%PDF-1.4 %âãÏÓ 1 0 obj << /Type /Catalog /Pages 2 0 R >> endobj 2 0 obj << /Type /Pages /Count 4 /Kids [5 0 R 7 0 R 9 0 R 11 0 R] >> endobj 3 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica >> endobj 4 0 obj << /Type /Font /Subtype /Type1 /BaseFont /Helvetica-Bold >> endobj 5 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 6 0 R >> endobj 6 0 obj << /Length 5058 >> stream BT /F2 22 Tf 0.06 0.08 0.12 rg 1 0 0 1 46 789.89 Tm (A Beginner's Guide to Using Google Ads) Tj ET BT /F2 11 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 752.89 Tm (TechRounder PDF Edition) Tj ET BT /F1 9.5 Tf 0.36 0.39 0.46 rg 1 0 0 1 46 736.89 Tm (Live article: https://www.techrounder.com/technology/a-beginners-guide-to-using-google-ads/) Tj ET q 0.82 0.85 0.9 RG 1 w 46 718.39 m 549.28 718.39 l S Q BT /F1 10 Tf 0.24 0.27 0.32 rg 1 0 0 1 46 706.39 Tm (By Vipin PG | Published December 1, 2020 | Updated March 8, 2026 | Format: Article | 6 min read) Tj ET BT /F2 13 Tf 0.72 0.14 0.18 rg 1 0 0 1 46 683.39 Tm (In brief) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 663.39 Tm (Using Google ads might be a profitable decision you make for your business's growth. Almost 3.5) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 648.39 Tm (billion times a day, people use the Google search engine to search, and each search on Google allows) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 633.39 Tm (you to place your brand in front of more users.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 608.39 Tm (Using Google ads might be a profitable decision you make for your business's growth. Almost 3.5) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 593.39 Tm (billion times a day, people use the Google search engine to search, and each search on Google allows) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 578.39 Tm (you to place your brand in front of more users. It means Google ads help in increasing leads,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 563.39 Tm (conversions, and sales.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 535.39 Tm (What are Google Ads?) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 511.39 Tm (Google Ads is an online paid advertising platform which is offered by a very well-known search) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 496.39 Tm (engine, which is "Google". Google Ads was previously known as Google Ad-Words, and in the year) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 481.39 Tm (2018, Google rebranded the services of Google Ad-words as "Google Ads") Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 459.39 Tm (When users search a keyword on the Google ads, they get the results according to their query on the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 444.39 Tm ("SERP" search engine result pages.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 416.39 Tm (How do Google Ads work?) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 392.39 Tm (Google Ads works under digital marketing models such as CPC, PPC, and CPM. It means that) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 377.39 Tm (advertisers target a particular keyword on "Google" and make bids on keywords. You make the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 362.39 Tm (maximum bids, or you can say that you are willing to pay the maximum for an ad.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 340.39 Tm (In cost per click \(CPC\), bidding means to pay for each click on the advertisements. You can use an) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 325.39 Tm (online CPC calculator that works on your CPC as well as helps you to determine the number of clicks) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 310.39 Tm (and costs which helps you in determining a specific CPC for your ad campaign.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 288.39 Tm (For Example: If your maximum bid on ads is $6 and if Google determines your cost per click \(CPC\) is) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 273.39 Tm ($2. In that case, you're willing to get that ad placement! And if Google finds that it is more than $4, then) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 258.39 Tm (you can't get the ad placement.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 236.39 Tm (You decide on a maximum daily budget for your ad campaign. However, you don't need to spend more) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 221.39 Tm (money than a specific amount for that day if you have decided on a fixed amount to pay. Alternatively,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 206.39 Tm (some businesses opt to contract Google Ads specialists to continually monitor, track and optimise ads,) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 191.39 Tm (ensuring your business gets the best bang for buck.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 169.39 Tm (The advertiser has three options for bidding on advertisements:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 147.39 Tm (- Cost per click) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 130.59 Tm (- Cost per mile) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 113.79 Tm (- Cost per engagement) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 90.99 Tm (Ad-Rank and Quality Score) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 1 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/a-beginners-guide-to-using-google-ads.pdf) Tj ET endstream endobj 7 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 8 0 R >> endobj 8 0 obj << /Length 5312 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (Ad-Ranks decide where your advertisements can be placed and where the factor of the quality score) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (comes from that determines the rank of your promotions. Remember that the quality score is based on) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 759.89 Tm (a few factors, such as the quality and relatability of your advertisements. For example, if your ads) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 744.89 Tm (are made with the help of a company like Advanse that offers Dynamic Creative designs, this might) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 729.89 Tm (raise your quality score. Google also calculates how many users click on the ad when it is displayed on) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 714.89 Tm (the website, i.e., your click-through rate. The click-through rate depends on the relevance of your ads) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 699.89 Tm (with searcher intent, which can reduce from three sides, which are:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 677.89 Tm (- Keyword relevance.) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 661.09 Tm (- Call-to-action copy.) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 644.29 Tm (- Position of the advertisements.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 627.49 Tm (If you are running an ad campaign on a website, then the ads' quality is very important. High-quality) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 612.49 Tm (advertisements can lead to low cost, better positioning of the advertisements, and also get more) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 597.49 Tm (advertising success. Google Ads are beneficial for the advertisers, customers, publishers, and for) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 582.49 Tm (Google as well.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 560.49 Tm (You can use CPC \(cost per click\) as a digital advertising metric. In this metric, the advertiser pays the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 545.49 Tm (Ad publisher when someone clicks on the ads. You can try the cost-per-click calculator to know how) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 530.49 Tm (much it will cost you if you're running an advertising campaign.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 502.49 Tm (Types of Google Ads) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 478.49 Tm (Google provides a variety of ad campaigns that you can use, and these are:) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 456.49 Tm (- Display campaigns) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 439.69 Tm (- Search campaigns) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 422.89 Tm (- Video campaigns) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 406.09 Tm (- Shopping campaigns) Tj ET BT /F1 10.5 Tf 0.2 0.23 0.28 rg 1 0 0 1 46 389.29 Tm (- App campaigns) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 372.49 Tm (Now let's look at the ad campaign types to know how they work and which is the best for you.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 344.49 Tm (Display campaigns) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 322.49 Tm (A display ad is a type of campaign used to attract the user of the website, social media platforms, or) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 307.49 Tm (other digital mediums to get clicks. These display ads are based on text, videos, and images that grab) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 292.49 Tm (the user's attention to click on the landing page to get the action. Most display ad campaigns are) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 277.49 Tm (charged based on the cost-per-click model.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 255.49 Tm (However, a few factors will affect the cost of your advertising campaign. For example, CPC may) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 240.49 Tm (vary from one geographical location to another and from one industry to another.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 218.49 Tm (Based on different locations and industries, it becomes more important to calculate CPC before) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 203.49 Tm (running ad campaigns. You can try an online CPC calculator that helps you to determine how many) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 188.49 Tm (clicks you receive on ads, the cost of the campaign, and CPC.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 160.49 Tm (Search campaigns) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 138.49 Tm (Search advertising is a technique used to display the ads in the search results when somebody) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 123.49 Tm (searches for that product or service the advertiser offers. So, in this way, the advertisements) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 108.49 Tm (accurately match the search query.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 80.49 Tm (Video campaigns) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 2 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/a-beginners-guide-to-using-google-ads.pdf) Tj ET endstream endobj 9 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 10 0 R >> endobj 10 0 obj << /Length 5410 >> stream BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 789.89 Tm (In video campaigns, YouTube and other video partners of Google help the advertiser to reach and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 774.89 Tm (engage the user. The video ad is a type of promotional content that comes before, after, and during the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 759.89 Tm (streaming.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 737.89 Tm (Few marketing experts expand the definition of video advertisements in which the display ads with) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 722.89 Tm (video content are included, such as advertisements that automatically start when the user moves the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 707.89 Tm (cursor on the video ads.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 685.89 Tm (In this type of campaign, you pay when somebody watches your video for 30 seconds, which is a) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 670.89 Tm (skippable video ad or when someone hits the thumbnail of your video. So, you can calculate CPC for) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 655.89 Tm (in-stream ads with a cost-per-click calculator.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 627.89 Tm (Shopping campaigns) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 605.89 Tm (This advertising campaign helps the advertiser promote the product by showing the product details) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 590.89 Tm (before they click on your Ad. Before using the shopping ad campaign, it is important to know how much) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 575.89 Tm (it will cost to display your banner ads on the web.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 553.89 Tm (You can use the shopping campaign to promote your online or local store if you are a retailer. These) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 538.89 Tm (ads show the text, price, and product picture to attract people to click on the ad banner. Instead of doing) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 523.89 Tm (the manual calculation, you can try a CPC calculator to find the number of clicks and CPC to get the cost) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 508.89 Tm (of the campaign.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 480.89 Tm (App campaigns) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 458.89 Tm (App advertisements are also included in the display category like video ads, but this app campaign can) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 443.89 Tm (be used for the targeted campaigns. The App campaigns are those campaigns that help you to promote) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 428.89 Tm (your Android and IOS apps across the google top properties, including the search, YouTube, and the) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 413.89 Tm (Google display network.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 385.89 Tm (The cost of Google Advertisements) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 361.89 Tm (In the United States, The rate of Advertisements is between $1 and $2. However, the advertising cost) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 346.89 Tm (for a specific Ad varies on some factors. The quality of the website and how much you are bidding on) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 331.89 Tm (ads are included in these factors. The cost of the ad campaign varies from one ad to another.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 309.89 Tm (You need to understand the system of Ad auctions if you want to know how much a Google advertising) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 294.89 Tm (campaign will cost your business. When someone searches for your targeted keyword, Google) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 279.89 Tm (automatically jumps on the auction model and compares your Ad-Rank with another marketer targeting) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 264.89 Tm (that keyword.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 242.89 Tm (When it comes to the cost of advertising, then it is so important how much you're paying for your ad) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 227.89 Tm (campaign. For your convenience, you can use a CPC calculator to know the number of clicks, CPC, and) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 212.89 Tm (how much you pay for each click.) Tj ET BT /F2 15 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 184.89 Tm (Conclusion) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 160.89 Tm (Google ads is an online advertising platform developed by a well-known search engine, "Google,") Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 145.89 Tm (where advertisers pay a suitable amount of money to the publisher to publish their ads to the user.) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 123.89 Tm (Google Ads places the advertisements as the result of different search engines and non-search) Tj ET BT /F1 11 Tf 0.14 0.16 0.2 rg 1 0 0 1 46 108.89 Tm (platforms like websites, mobile apps, and videos.) Tj ET BT /F2 13 Tf 0.08 0.1 0.14 rg 1 0 0 1 46 80.89 Tm (References) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 3 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/a-beginners-guide-to-using-google-ads.pdf) Tj ET endstream endobj 11 0 obj << /Type /Page /Parent 2 0 R /MediaBox [0 0 595.28 841.89] /Resources << /Font << /F1 3 0 R /F2 4 0 R >> >> /Contents 12 0 R >> endobj 12 0 obj << /Length 808 >> stream BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 789.89 Tm (1. calculator-online.net - cpc-calculator - https://calculator-online.net/cpc-calculator/) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 772.39 Tm (2. duenorth.com.au - google-ads-management - https://duenorth.com.au/google-ads-management/) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 754.89 Tm (3. advanse.io - https://advanse.io/) Tj ET BT /F1 10 Tf 0.18 0.2 0.24 rg 1 0 0 1 46 737.39 Tm (4. en.wikipedia.org - wiki / Pay-per-click - https://en.wikipedia.org/wiki/Pay-per-click) Tj ET q 0.86 0.88 0.92 RG 1 w 46 42 m 549.28 42 l S Q BT /F1 8.4 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 30 Tm (TechRounder | Page 4 of 4) Tj ET BT /F1 7.2 Tf 0.42 0.45 0.5 rg 1 0 0 1 46 19 Tm (https://www.techrounder.com/pdf/blog/a-beginners-guide-to-using-google-ads.pdf) Tj ET endstream endobj xref 0 13 0000000000 65535 f 0000000015 00000 n 0000000064 00000 n 0000000140 00000 n 0000000210 00000 n 0000000285 00000 n 0000000427 00000 n 0000005536 00000 n 0000005678 00000 n 0000011041 00000 n 0000011184 00000 n 0000016646 00000 n 0000016790 00000 n trailer << /Size 13 /Root 1 0 R >> startxref 17649 %%EOF